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Benefit territory 01 / 05

Steady fuel for the demands of the day.

The first thing we built POWER9® for is energy and focus — the 6 a.m. training kind and the 3 p.m. meeting kind. This page shows exactly which parts of the formula that claim leans on.

What the brand claims

“Boost energy and focus.”

That is our claim for POWER9®. It is a dietary-supplement claim, and the notice below applies to it.

Where it fits

Moments this territory covers.

Training morningsFirst thing, before the day gets a vote.

The mid-shift dipThe hours where focus usually goes soft.

Long travel daysEarly starts, late arrivals, no routine to lean on.

Inside the formula for this

The amino acids doing the work.

Published amounts per capsule. The full nine-part formula lives on the POWER9® page.

L-Valine

60 mg published

A BCAA used by the body in protein synthesis and muscle maintenance.

L-Isoleucine

60 mg published

A BCAA commonly associated with energy and exercise recovery.

L-Phenylalanine

50 mg published

An essential amino acid and precursor used in neurotransmitter pathways.

Phenylalanine is a precursor used in neurotransmitter pathways, while the BCAAs isoleucine and valine are amino acids working muscle can draw on during effort.

Related reading

From the journal.

Educational reading from the founders, not medical advice.

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